David Miller has been in the hospitality industry for only three years after 35 years as a businessman involved in a variety of service industries.

In 2005 David purchased the three star Best Western hotel, The Connaught in central Bournemouth with 83 rooms and from day one he knew it would be a successful business venture.

Being part of an established hotel chain, managers need to ensure it is representing the brand and building the reputation of the hotel. Best Western's broad international network and identity was the biggest factor for David's decision to remain with the group and improve The Connaught's performance.

As a businessman, David fully understood the value of the internet and from the start, based his business model on online sales. In 2007 over a third of all travel was booked across the internet in the UK. Now over 70% of The Connaught's business comes from the internet through a core market of 45 - 65 year old leisure travelers.

David has increased the number of channels he sells on from four to eight during 2008 with the help of RTAllocator Pro from RateTiger. "The installation of RTAllocator Pro allows the hotel to update rates and inventory to all channels instantly, in one go, without the tedious manual process of having to access each individual extranet - a God send!!" It now takes less than an hour every day to manage prices and room availability across his third party websites instead of the four to five hours prior to installing RTAllocator Pro.

"The Connaught now has more competition in the local area with the rise of budget hotel chains - therefore we have had to focus on the leisure market and improve customer service to form our own identity," said David. "Inventory Management is essential to the business and we have found RTAllocator Pro to be undeniably brilliant in achieving this. I have managed to increase market outreach by appearing on more hotels booking websites which helps maintain occupancy. Before I was spending valuable hours away from my family updating each channel, not only has it reduced the laborious task but increased the opportunities for the hotel across the internet."