“If a hotel is serious about making the most of online sales, a piece of software such as RTSuite is crucial to its success. As well as saving a considerable amount of time, more importantly perhaps, this software allows us to make considered decisions about our rates.”

•   Saving Valuable Time
•   Removing Rate Errors
•   Easing Inventory Burden

Background
Magda Lepak was promoted to Reservation Supervisor making her responsible for managing all online sales, ensuring both rates and room availability was constantly up-to-date. However, she had never directly been responsible for updating rates and availability.

Opportunity
The Camden Court Hotel needed an application that could benchmark and update their online rates and availability all within one interface that would help improve the service delivered from their successful reservations department.

Solution
“Using RTSuite allows us to set our rates over an extended period of time, in line with our revenue strategy. With the help of benchmarking reports I am able to clearly see our market position, which may or may not affect our own rates. We are able to maximise our business whatever the situation,” said Magda.

Return on Investment
Opportunity: Rates are mapped over a period of time, with 2 – 3 rates updates processed weekly. Rate updates now only take 10 – 15 minutes rather than the arduous 3 – 4 hours. Using the RateTiger system means that this important aspect of Magda’s job is carried out seamlessly and quickly, allowing her to get on with other aspects of her job.

Save Time: Takes about 20 – 30 minutes to manage prices and room availability across third party websites instead of several hours.

Key Achievements

•   Saving over 4.5 hours a day
•   Maintain rate parity
•   Increased rate flexibility, able to apply special offers faster