Best Western, the largest group of independently owned hotels in Great Britain, has recently joined forces with eRevMax to offer its member hotels the chance to manage online agencies with the online distribution management tool ‘Rate Tiger’.

Best Western constantly works hard with its member hoteliers to ensure they have the knowledge and management tools required to effectively manage their yield. As part of this process, Best Western has taken the opportunity to recommend Rate Tiger to a membership base of over 300 hotels. Gavin Percy, director of sales, commented: "The Rate Tiger tool offers Best Western members in Great Britain the best value solution to assist them with yield management at hotel level."

RTAllocator allows hotels to quickly update their rates and availability with online distributors through one easy to use interface. With RTShopper hotels can effectively monitor competitors prices on different 3rd party websites as well as on GDS, CRS driven websites.

Patrick Landman, the Vice-President of business development said: “We are very pleased that Best Western UK has chosen RateTiger to manage their online distribution. We are sure our tools will support their portfolio of hotels in regaining control over their inventory and prices in the e-commerce market”.

About eRevMax:
eRevMax was founded in 2001, and currently operates in 40 countries and 186 cities worldwide. With its philosophy “Save Time Make Money”, it creates state of the art technology to replace labor intensive and time consuming processes in the hotel and travel industry. RateTiger, one of the most popular online distribution management tools supports over 23 chains and 1000 hotels.

For more information on eRevMax or Rate Tiger, please visit www.erevmax.com or www.ratetiger.com

About Best Western UK:

• Best Western UK is part of the world’s largest global brand of over 4,000 hotels in 80 countries.
• Best Western provides national and international marketing, sales and reservations for its member hotels, along with purchasing, training and IT support. Details of all hotels are available on www.bestwestern.co.uk
• Best Western has over 300 hotels across the UK, offering unrivalled choice for conference and meetings, corporate accommodation and leisure facilities. Best Western has more hotel restaurants with AA rosettes and more swimming pools than any other hotel group in the UK.