Umi Hotel's business model is built around the internet travel trade and it was important to maintain a high level of online sales. Umi Hotel does not compare itself on rates and inventory availability to nearby venues due to their size, instead it goes with instinct.

Malgosia Zielinska, Rooms Business and Revenue Manager at the hotel says, "We recently rebranded the hotel group but it was important Umi Hotel retained its own identity and most importantly we choose our own rates. We have a healthy base rate and a central location so we are confident with how we fit into the market."

"When I arrived in 2005 we sold across multiple distribution channels, I knew if I did it all manually it would just eat into my life- especially since our focus is online distribution." Umi Hotels sells rooms across Expedia, Bookings.org, Venere, and various other sites.

"Can you imagine remembering ten, eleven, twelve usernames and passwords plus everything that had just been updated on other sites?" says Malgosia. "I knew we needed a tool that would dramatically save me time and make my role more efficient."

For Malgosia and Umi Hotel, the installation of RTAllocator proved to be the answer. "It really is a life-saving tool; I wouldn't know how to live without it now. I used to spend five out of my eight hour day playing with rates online in order to maximise sales across the booking engines. My rates fluctuate on a daily and hourly basis depending on demand. RTAllocator must be used as a tool - by feeding it constantly with information you will begin to see a return. It is important to 'yield manage' and squeeze as much out as you can - especially by looking at the time of year."

RTAllocator allows the hotel to view all its distribution channels in one screen, the revenue manager can identify each of their outlets and allocate rates and inventory accordingly.

"The level of activity I undertake on the system and my rates means I always exceed monthly budgets purely by making the most of what there is in front of me. For me, RateTiger is definitely irreplaceable."