Customer: Mr. Hale Harrison, Owner
Until a few years ago, Harrison Group Resort Hotels and Restaurants, Ocean City was struggling to manage multiple extranets for 5 hotels.
The revenue managers in its various properties were finding it difficult to maintain rates, rate parity and supply accurate availability to different online channels. The time intensive manual process was hampering the fulfillment of their daily business operations and therefore caused operational issues.
Mr. Hale Harrison, the owner of the group says; "It is easy to make mistakes when all information is not available in one place. Therefore we really required software that would help us manage our online channels. We needed a product that could get our rooms and rates to market with as little hassle as possible."
For Harrison Group, RTAllocator Pro proved to meet the needs for their channel management activities compared to other available products on the market: "From a management standpoint RTAllocator is an efficient way to manage extranets. It is sophisticated and the only product I found capable of displaying and changing rates, allocations, minimums, and many other options for third party channels from the same screen."
"Since the local online channels are so important for us, RateTiger configured the product such that we can easily update the local channels as well as the large OTAs from the same screen. The Ocean City market is unique in that travelers book through local channels more frequently than the large OTAs therefore our strategy focuses on working with tourist boards to facilitate opportunities. RTAllocator helps us further maximize these."
RateTiger organized technology discussions for all Harrison Group property managers, to ensure all installations were tailored to each hotel's requirements providing a flexible way to manage online channel strategies. The product was installed in Harrison Group's five hotels to manage four channels.
Mr. Harrison concludes, "RTAllocator Pro was fully installed quickly and efficiently and is meeting our requirements 100%. RateTiger has been incredibly flexible to our requirements - most software purchases we have made in the past were limited by license agreements therefore it was not easy to get modifications relevant to our specific needs, which was not the case here."
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