Voted one of the "Best New Hotels in the World" by Conde Nast Traveller in 2005, The Cadogan Hotel, situated in the affluent London suburb of Knightsbridge, is a hotel that monitors and understands its market position allowing for proactive decisions on how to maintain and enhance revenue through rates it distributes across its online sales channels.

Recognising the growing significance of the internet as a point of sale, while at the same time experiencing first-hand how time consuming and difficult channel management can be, The Cadogan decided to search for an application that supported the monitoring and updating of online distribution channels. They found RateTiger - which has been developing channel & revenue management products since 2001 - had the technology to meet their requirements.

In 2006, The Cadogan started with installing RTAllocator, a tool simplifying the process of updating third party distribution websites. They were so impressed with the quality of the product, they decided to upgrade to RTChannelManager Pro, a suite that allows benchmarking and updating of websites all in one, next year.

Chas Katthran, Revenue Manager at the The Cadogan, has been working with RTChannelManager Pro for the past 18 months and admits it has become an indispensable tool for managing the hotel's online distribution.

"We chose RateTiger's RTChannelManager because it's a comprehensive and easy to use application. We now have a clear overview of our competitors' rates so we can make informed decisions for our own rates. Plus RTChannelManager lets us act on these decisions by making quick and easy updates to the 23 sites we sell our rooms," says Chas.

"For The Cadogan, rate parity across all the sites is a crucial part of our revenue management strategy. We are able to view all our rates on one screen which makes the process of ensuring rate parity easier than ever. This product means I can implement our online revenue strategy quickly, efficiently and accurately leaving me more time to devote to other aspects of my job. We make daily updates, so carrying out this process manually isn't a feasible option, especially if we want to make the most of the market," concludes Chas.