Following the successful implementation of Revenue Management Systems (RMS) in 24 Thistle Hotels, Optims UK Ltd, a wholly owned subsidiary of Optims SA, the European leader in Revenue Management Systems (RMS) announces the rollout of RateTiger for Thistle Hotels plc.

RateTiger is a hotel market intelligence tool, developed by eRevMax and is distributed worldwide by Optims.

Simply put, RateTiger gets your competitive sets pricing information from various sources on the web. Unlike other rate analysis tools, RateTiger is developed to interrogate your competitor's e-distribution channels to give you Real Time bookable rate availability. Whether it is GDS, CRS or web only business sources, RateTiger captures the data and presents the data in a clear and meaningful format.

RateTiger is the only known tool available today, which offers a combination of daily competitive pricing reports up to 90 days out as well as an online, real time, ad-hoc analysis of your competitor's bookable rates. You can choose from receiving emails on a daily basis containing a number of key reports that help you monitor your positioning in your chosen e-business channels. Or go online and in a few clicks, obtain a custom real-time report for any future date.

"We reviewed two competitive systems over a trial period of a month and RateTiger came out on top, it is so easy to use and the information is presented in a very readable format on the screen", said Kay Ryan, Director of Revenue Management, Thistle Hotels plc. She added "The speed that RateTiger obtains and presents the information is incredible, it will save the revenue managers hours every week".

"We are delighted that Thistle chose to go with RateTiger as it compliments the Optims Revenue Management Systems already installed in 24 Thistle hotels", said Steve Madden, Managing Director Optims UK Ltd. He added "Any hotel that wants to obtain up to date benchmarking information on competitors rates needs to use RateTiger and Thistle have certainly embraced the use of this modern technology".

MORE ABOUT OPTIMS:

Optims develops and implements Information Technology solutions dedicated to optimising management methods and revenues. For the past decade, Optims has been serving the Hospitality, Tourism, Catering, Transport and Travel industries with three complementary technologies. These include Property Management Systems (PMS) ; Yield Management Solutions known as Revenue Management Systems (RMS) ; and Central Reservation Systems (CRS).

Optims is now the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 55 countries, with over 500 installations of its Revenue Management Solutions worldwide. Among Optims' prestigious clients are Accor, Le Meridien, Thistle, Boscolo, Fram, Nouvelles Frontieres, Radisson SAS and Savoy Group. Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code: 7652).

MORE ABOUT THISTLE:
Thistle Hotels is one of the UK's leading hotel companies with 56 properties, with just under 11,000 bedrooms, in key city centre and countryside locations. The group is the largest hotel operator in London, with 22 hotels in prime locations throughout the capital. Website: www.thistlehotels.com

MORE ABOUT eRevMax, Inc.:
eRevMax has been founded to meet a growing demand within the field of Revenue Management, for corporate systems, to define, control and better manage the variables that will increase their revenue per perishable product. RateTiger was created to address one level of this within defining, controling and better managing various online distribution channels.

With their first product to market, RateTiger, has become a market leader, supporting clients from over 23 chains around the world. 'Our first product RateTiger, has set the standard within this field. However, we already working on the next generation of RateTiger products, which will add further efficiencies and benefits.' Said Andrew Morsi, Co-CEO.

Already operating in 10 countries around the world, RateTiger provides a level of market intelligence not seen before. With revenue managers at the helm, the product is totally geared towards the most efficient use of this market data.

FOR ANY FURTHER INFORMATION, PLEASE CONTACT:

Optims France
Laurence Schirato
Director of Communication
5, rue du Ventoux, 91019 Evry
Tél: + 33 (0) 1 69 47 62 22
Fax: + 33 (0) 1 60 79 30 71
E-mail: lschirato@optims.com

Optims UK Ltd:
3000 Hillswood Drive
Hillswood Business Park
Chertsey
Surrey
KT16 0RS
United Kingdom.
Tel: 00 44 01932 796990
Fax: 00 44 01932 796991
Contacts: Steve Madden/Bruno des Fontaines
smadden@optims.com / bdesfontaines@optims.com